London Theatre Direct – About Us

Who is London Theatre Direct (Our History)?

London Theatre Direct is one of the leading providers of theatre tickets in the UK. In fact, we were one of the very first websites to sell theatre tickets online. Since our company’s founding in 1999 we have been offering audiences safe and secure access to tickets for the very best of the West End, including London musicals, plays, dance performances, opera, concerts and comedy shows – to name a few.

We hold direct relationships with all the major theatre groups in London including Andrew Lloyd Webber's LW Theatres, Nimax Theatres, Ambassador Theatre Group, Delfont Mackintosh Theatres and many more individual theatres and smaller theatre groups.

We connect directly to the venue box offices allowing for both last-minute theatre bookings and the maximum number of available London theatre tickets on sale at any one time.

In 2019, we joined forces with Trafalgar Entertainment a global leader in live entertainment with expertise in live productions, venue ownership of Trafalgar Theatres, performing arts education, event cinema distribution and live streaming, and, of course, theatre ticketing.

Now, with over 25 years of experience in the industry and a broader outreach across all areas of the entertainment industry, we are committed to providing the simplest service and offering the best tickets at prices to suit any budget.

Our Mission

With a focus on providing you with the best theatre experience, our mission is to ensure a smooth and stress-free experience every step of the way!

For over 25 years, London Theatre Direct has given people access to the top London theatre shows in the West End. And with us, the price you see is the price you pay.

Now, as an extension of Trafalgar Entertainment, we take advantage of innovative technology to offer our customers the best deals, while drawing on our extensive knowledge of the entertainment industry to prioritise your experience as a ticket buyer.

We offer exclusive discounts and deals on tickets for popular West End shows, and our secure platform for booking tickets for London theatre shows uses industry-standard security measures to protect customer information.

When booking with London Theatre Direct, you can be sure that the process will be safe, secure and hassle-free.

We couldn’t be more confident that our experience, expertise, and ethos make us your ideal choice for purchasing tickets to the latest shows.

Accreditations

At London Theatre Direct, we are proud members of STAR, the Society of Ticket Agents and Retailers.

As the self-regulatory body for the entertainment ticketing industry, STAR supports us in maintaining our high standards of customer service and ensures that our customers remain at the heart of our mission.

As said by them: ‘Buying entertainment tickets from a STAR member – in person, by phone, or online – enables you to buy with confidence.’

What’s more, our Trustpilot reviews continue to exceed the 10,000 marks, with nearly all our customers rating their overall experience as ‘Excellent’.

Our commitment to innovation and staying ahead of the curve has no doubt contributed to our reputation as one of the world’s biggest theatre ticket agencies and distributors. With over 6,000 shows overseen and more than 15 million tickets sold, we remain driven by our customers’ experience and equally by sharing our passion for theatre with our diverse and widely growing audience.

Stay In Touch

For all the latest updates on London Theatre visit London Theatre Direct News, sign up to our newsletter below and follow us on Instagram, YouTube, Facebook and X.

Interested in knowing more about our affiliate partnerships or ticketing solutions? Head over to our London Theatre Direct LinkedIn and TTX LinkedIn pages.